Month: February 2017

You don’t have to be a car brand to succeed at The Canadian International AutoShow

Based on what we are seeing at The Canadian International AutoShow (CIAS), brands that have nothing to do with cars are doing well – in engaging the consumer. If they took the “Auto” out of the AutoShow – consumers would still have a lot to do. Sure, the cars are the stars, but there is a growing number of non-Car Manufacturer brands that come … Read moreYou don’t have to be a car brand to succeed at The Canadian International AutoShow

Let your Experiential Agency manage Social for your XM activations

Historically, experiential marketers have been pigeon–holed by clients to think about the in-person experience, tending to overlook the social aspect of the live experience. This mainly happens when brands have another team either, in-house or outsourced, to focus on their social strategy/execution. What clients are now seeing is there’s a HUGE added benefit and a significant increase in event ROI that … Read moreLet your Experiential Agency manage Social for your XM activations

Children are the best way to a parent’s heart at The Canadian International AutoShow

3 upsides for being a kid-friendly brand: Helping kids have fun is always a good thing. Helping parents relax, while their kids have fun, makes your brand look like a hero. Factor in line-up time, a child engaging in an experience, and you can have a parent happily absorbing your tastefully presented message for 5-20 … Read moreChildren are the best way to a parent’s heart at The Canadian International AutoShow