3 upsides for being a kid-friendly brand:
- Helping kids have fun is always a good thing.
- Helping parents relax, while their kids have fun, makes your brand look like a hero.
- Factor in line-up time, a child engaging in an experience, and you can have a parent happily absorbing your tastefully presented message for 5-20 minutes. Add data capture for a prize that works into the family narrative and you will gain valuable data on your target demographic.
Plus, we’ve seen a positive experience for children (ipso facto their parents) increase opt-in for data capture rates by 15%.
As a parent and a marketer – I’d love to see more brands do more for kids.