PADULO X Experiential Marketing– One of Canada’s fastest growing sponsorship and experiential agencies is excited to kick off this year’s Fan Expo Canada™ in Toronto from September 1st to September 4th 2016, in partnership with Hasbro Canada and Toys “R” Us Canada with their first ever pop-up #HasbroStore.
PADULO X was challenged with creating an unforgettable and unimaginable consumer experience for Hasbro Canada at this year’s Fan Expo Canada™. “We thought, why not create a fully-functional, massive retail pop-up store that allows fans to see their favorite life-size superheroes and shop the hottest toys at Fan Expo.”, says Rich Padulo, President, PADULO X.
The over 3,000 sq. ft. pop-up store (also known as a FAN BOY’s dream come true) delivers a one-of-a-kind shopping experience and has all of the Hasbro show exclusives that everyone is looking for and popular toys from brands like MARVEL, TRANSFORMERS, STAR WARS, My Little Pony, VISIONARIES, G.I. JOE, MICRONAUTS, and BEYBLADE.
“We are extremely impressed with the PADULO X team and their whole approach to delivering a one-of-a-kind experience for Hasbro at Fan Expo this year. The team injected excitement and passion into this project while consistently remaining flexible, committed and understanding of our brand needs. Our teams worked seamlessly together from start to finish. We are so excited to experience the first ever pop-up #HasbroStore at Fan Expo with the PADULO X team!” says Marisa Pedatella, Manager, Media and Partnerships Hasbro Canada.